Persuasive Communication Skills for Sales People

It is the art of persuasion that has conquered many minds and geographical regions in the history. One can see how important the persuasive communication skills are for salespeople. No matter where you are working as a sales person you should know the rules of dealing with people when you intend to sell something.

It is not an easy task, I know but it is not as difficult as you might think. Persuasive communication skills for sales people are no different than the standard laws of persuasion that are often use in all the spheres of life may it be domestic or political. It is important to know the background of the business which deals with the selling in order to feel lesser anxious while getting used to the way of selling products. Sales can be considered the synonym of persuasion. This meaning makes life a lot easier for the salespeople.

It is important to know the background of the business, which deals with selling, in order to feel less anxious, while getting used to the way of selling products. Sales can be considered the synonym of persuasion. This meaning makes life a lot easier for the salespeople.

It is the process of steering people toward a product, or service, by rational means. A salesperson tries to justify the product, or service, by talking about the benefits of the product and rationalizing how it will benefit his needs. The art of persuasion lies in a salesman providing the benefits of the product in such a way that it attracts the client. Persuasion can be considered as a problem-solving technique, where the problem of the client is meant to be solved by the product the salesperson is selling.

The famous Greek philosopher, Aristotle, defined three persuasion proofs: ethos, pathos and logos. Ethos is a type of persuasion, whereby the person uses credibility to persuade the other person. An example could be the brand name of a company.

If the company is a large, successful player in its field of business, the salesperson can use the brand name of the company to persuade the client to buy the product. This brings credibility to the argument or sales pitch provided by the salesperson. Pathos is a type of persuasion, whereby the person uses emotions to persuade the other person.

An example could be when a salesperson may argue that a certain product is user-friendly, and using it would bring peace of mind and comfort to the client.

The argument that the client will feel something after using the product or service is an emotional argument. Logos is a type of persuasion, whereby the person uses logic to persuade the other person. An example could be when the salesperson explains the benefits of the product, or service, to the client and how those benefits match the client’s needs. The salesperson can then also, logically, link the benefits of the product to increased sales and lower costs for the client.

One can define persuasion as the method of convincing a person to purchase a service or a product when it comes to sales. There are several methods of quality persuasive communication skills for sales people. Following are just a few significant ones:

i. Persuasive communication skills are a combination of ethos, pathos and logos, a unique combination proposed by the Greek philosopher, Aristotle centuries ago. One looks at the credibility of the salesperson, his emotions and his logic, respectively.

ii. Learn to offer smooth gliding information to the client and do not be conscious about how to persuade him.
Credibility of a person reflects on his background knowledge of the subject. If a person who knows how to teach communication skills proposes to spread his knowledge then he will be tested for his credibility.

He must prove that he is a good trainer of communication skills. His confidence level is tested as his pathos. He must assure his client that he is trustworthy and what he is suggesting to him is going to be good experience altogether. A smart salesperson must also be logical. A client will not be convinced if the salesperson is not sure of what he is doing in his job.

Is it not an amazing feeling to be successful both on a personal and professional level? This success comes from the ability to communicate skillfully with your clients. The client needs assurance from the seller. Persuasive communication skills for sales people are a pathway to a progressive market.

Excellent communicators and persuaders are always confident about their job. They know how to deal with the people and learn to master their anxiety levels.

The persuasive communication skills for sales people include the art of influencing people. Different personalities are persuaded in a different way. It is important to realize how these personalities behave in different situation. Sales people are like gurus to these personalities. They can either create their image in front of their clients or simply shatter them. The only way to maintain a quality rapport is to build a strong bond between the sales person and the client. Learn to keep an upper hand without being unethical and rude.

Communication skills train the sales people to become learned and knowledgeable people. Clients learn to respect them and pay more attention to them than in the past. Each time you deal with the client, you learn something new. You probably made a mistake and you can learn to never make it again. Keep a co-salesperson with who can help you in avoiding these mistakes. When you are a new sales person and all by yourself it becomes difficult for bringing the theoretical communication skills into practice. However, this becomes a launching pad for the sales people as well since if they have the fear for the very first time and they learn to master it, they never repeat it again.

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