Sales promotion is considered as a very important tool in the success of the business. It is the most heavily used tool, which decides that whether a company should be used at every time if you want to be known by the consumers.
Different marketing strategies come in very useful in this process.
Especially it becomes very useful when you are using push strategy. If the product is new, then this strategy is appreciated because when a product will be available on the front shelf, people will have a look at it and will sure give a glance. Push strategy not only work for new products but also it becomes very valuable for known products. With some help from television and billboard commercials, the push strategy will prove more than useful. Continue reading