What makes Microsoft superior? And, why Nokia able to become the customer’s most wanted cell phone product ? And what makes BMW for many years became the icon of the prosperity, and the people keep hunting it ? (You can download excellent powerpoint slides about blue ocean strategy HERE ).
Learn from the success stories of the leading global companies in servicing the customer, seems that there are some wisdoms to learn. The main lesson is : that the process of servicing the customer eventually must starting by choosing the right strategy. In other words, the process of servicing the customer need is not just appears from the sky, but it must be synchronized with the chosen corporate strategy that has been decided. Continue reading