Diploma in Marketing Advertising

Ms. Eggy is an easygoing type of worker who sees work as something not requiring intense effort. She does not show any strong ambition in developing her career in Sun Jaya hotel; she says that she wants to set up her own business in the future, which is a beauty salon. Relatively new in Sun, she is now assigned to handle airlines industry account, as she claims that she had a hard time in achieving the target due to the static business condition of the airlines business. There are only 30 airlines companies, which she must approach to achieve the sales target. Continue reading

Marketing Mix and Marketing Management

(You can download excellent powerpoint slides about blue ocean strategy HERE ).

The company successful in achieving the market target has been measured depends on the company leader in deciding the particvular market targeted that has been planned by arranging comprehensive marketing plan or marketing mix. Marketing mix must always-dynamic characteristic, must always adjustable to both the external and internal environment. The external factor is the factors beyond the company range, such the competitor, technology, government order, economy condition, and social culture environment. While the internal factor is the variable in the marketing mix, such : Product, Price, Place, Promotion.

Marketing definition according to Philip Kotler is : “ Marketing is a social and managerial process by which individual and group obtain what they need and want through creating, and exchanging product or value with other”. And according to William J. Stanton is : “ Marketing is a total system of business activities designed to plan, price, promote, and distribute want satisfying product to target markets to achieve organization objective.” Continue reading