New Product Development Strategy

If you have a business, I am sure that you have already known what you have to do to run your business smoothly and how to improve or expand your business. Yes, one of the most important things to do is making product development. We cannot deny that people, the customers, need something different, even though it is from the same product. They need a variety.

You do not have to open a new business to attract your customer. You have only to make varieties of your product, so your customer will not be bored. You can take a look at Pond’s as the example. From the first time, Pond’s come as one of cosmetic brands, Pond’s only have two or three products. However, during the time, Pond’s starts releasing new cosmetic products in order to attract their customers. Continue reading

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