Designing Incentive Plan For Sales People To Get More Profit In Your Company’s Account

Designing Incentive Plan for Sales People is the best way to get them motivated and get a good profit. However, the thing is most companies do not know how to make incentive plans. Designing Incentive Plan for Sales People is out of the mind thing for them because they have no idea how it is done.

It is either that or they think that their sales tem do not need incentives to work hard. This is the constant dilemma of executives and head of departments. Moreover, it is a very wrong concept that sales people do not need incentives. Continue reading

Sales and Marketing Management

Many people nowadays consider both sales and marketing as the same thing but if you ask specialists, they will clearly differ on this thought because although sometimes they could be used as interchangeable, but their meaning still differ.

Both sales and marketing primary objective is to work in the success of the business, but marketing is more like convincing people to come for that stuff and sales is to actually sell them. In other words, marketing deals with bringing the people in store and sales is to convince them to buy it. Continue reading

Developing Sales Promotion Strategy

Sales promotion is considered as a very important tool in the success of the business. It is the most heavily used tool, which decides that whether a company should be used at every time if you want to be known by the consumers.

Different marketing strategies come in very useful in this process.

Especially it becomes very useful when you are using push strategy. If the product is new, then this strategy is appreciated because when a product will be available on the front shelf, people will have a look at it and will sure give a glance. Push strategy not only work for new products but also it becomes very valuable for known products. With some help from television and billboard commercials, the push strategy will prove more than useful. Continue reading

Some Tips for Sales Program

The main goal or aim of a marketer is to promote his sales program, which he has decided to implement. Moreover, the goal of any program is not necessary always clear and understandable. The path to the highly productive and smoothly running sales starts with the creation of an organized sales center.

Your sales program must have to be innovative and effective that it can be able to win the hearts of even the toughest clients and customers. There are certain systems running inside a sale program, which will help to make it a successful sales program. They are of great importance and demand the attention of the builders because somehow somewhere they are the reason behind the success or the failure of your sale program. Continue reading

How to Measure Sales Force Effectiveness?

Sales force cost is one of the highest spending expenditure incurred in any business today. It is not like that it requires a big pile of money, but the money is spent to make sure the results are acceptable to the organization. The effectiveness of these costs sometimes not live up to the expectations.

So this becomes a problem which needs to be taken care of as quickly as possible. It is not possible for any organization to see the biggest budget department not working according to its expectation. Continue reading

Sales Promotion Strategy and Promotion Mix

Promotional mix has seven parts; namely, advertising, personal selling, direct marketing, publicity PR public relation, exhibition, corporate image and the seventh one is SALES PROMOTION.

Sales promotions are of two types; consumer sales promotions and trade sales promotions. Sales promotion can be directed at customers, distribution channel members such as retailers or either sales staff. Consumer sales promotions target the consumers while trade sales promotion is at the retail wholesales. Continue reading

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