You can download brilliant powerpoint slides about Career Management and keting MarStrategy HERE.
Mr. Robbert started in Hotel Sun Jaya as part of the job training that is required in his academy. After almost 13 years with the hotel, he is now the Senior Sales Manager in the sales and marketing department. He helps the director of marketing to manage sales executives in doing their job. According to him, he feels that his efforts are not recognized and given importance by his boss and in effect, he feels uncertain of his career in this hotel.
Mr. Robby is a very hard worker. He tries hard to attract clients to do their business meetings and other functions in Hotel Sun Jaya. When working, he displays diligence and high commitment to finish a task and gets restless his work is unfinished. He prefers to do and concentrate on one task before beginning a new one. He takes pride in his work style and expects others to be like him. He enjoys being identified as a hard worker and may even go to extreme lengths just to look like his working or appear busy. Continue reading »
You can download brilliant powerpoint slides about Career Management and Marketing Strategy HERE.
Mr. Jack is able to attend to a number of tasks simultaneously. He practices delegation of tasks to his subordinates, monitors their tasks in detail, but ultimately he is still in control. He displays an increasing interest in personally handling details of a project or situation. He enjoys his job and is a “smart worker” rather than a hard worker. According to him, he has been able to achieve more than his target sales twice. At present, his contentment and joy he has for his job is highly evident.
Mr. Jack admits to be a strict and controlling leader. He shows a high level of confidence in exercising his leadership role and authority. He is highly pragmatic and bases his decisions on the most logical of reasons. He characterizes himself to be a quick decision maker and a risk taker. Despite these positive indicators however, it appears that Mr. Jack is not able to portray this role confidently as he is new in the working environment and is still adjusting to the situation. Continue reading »
You can download brilliant powerpoint slides about Career Management and HR Strategy HERE.
Mr. Henry is a hard worker. He narrates that he had to start from the bottom of the organization ( a telemarketer) and had to strive to reach his current position. He has the ability to finish a task and exerts a lot of effort to meet targets and other quota sales for the hotel. Despite the pressures and stress that is associated with his job, he enjoys doing his work and does not hesitate to go beyond his duties and responsibilities as the Sales Executive. He displays flexibility at work and is highly pragmatic. Moreover, he prefers to see the “bigger picture” of a situation.
Mr. Henry displays confidence when answering questions and expressing ideas. He appears to be knowledgeable of his job and the responsibilities that go along with it. However, there is a still a need for him to improve on the theoretical aspect of the field that he has ventured in. He desires feedback from his superiors to determine areas for self-improvement and acquire new ideas/ suggestions to better the business of the hotel. He also likes to be acknowledged for his efforts and achievements. His creative abilities are yet to be realized. Continue reading »
(You can download excellent powerpoint slides about blue ocean strategy HERE ).
The company successful in achieving the market target has been measured depends on the company leader in deciding the particvular market targeted that has been planned by arranging comprehensive marketing plan or marketing mix. Marketing mix must always-dynamic characteristic, must always adjustable to both the external and internal environment. The external factor is the factors beyond the company range, such the competitor, technology, government order, economy condition, and social culture environment. While the internal factor is the variable in the marketing mix, such : Product, Price, Place, Promotion.
Marketing definition according to Philip Kotler is : “ Marketing is a social and managerial process by which individual and group obtain what they need and want through creating, and exchanging product or value with other”. And according to William J. Stanton is : “ Marketing is a total system of business activities designed to plan, price, promote, and distribute want satisfying product to target markets to achieve organization objective.” Continue reading »
(You can download excellent powerpoint slides about blue ocean strategy HERE ). Singapore Airlines (SIA) is avoidable known as one of the greatest brands in the global business world. This company from the lion country is also known as one of the best flight airlines in the world, whether in the financial aspect also in the customer satisfaction rank, beating the other famous airlines such British Airlines, Fly Emirates, and Qantas.
And as the previous, the Singapore Airlines surprising the world airlines public when they held the premier launch several weeks ago, for the jumbo jet Airbus A 380 – a giant airplane product with the two multistoried seat along the cabin; a spectacular product, a masterpiece of the factory, the Airbus consortium, to compete the eternal rival, Boeing from USA. Continue reading »
What makes Microsoft superior? And, why Nokia able to become the customer’s most wanted cell phone product ? And what makes BMW for many years became the icon of the prosperity, and the people keep hunting it ? (You can download excellent powerpoint slides about blue ocean strategy HERE ).
Learn from the success stories of the leading global companies in servicing the customer, seems that there are some wisdoms to learn. The main lesson is : that the process of servicing the customer eventually must starting by choosing the right strategy. In other words, the process of servicing the customer need is not just appears from the sky, but it must be synchronized with the chosen corporate strategy that has been decided. Continue reading »