Marketing plan is the key success of marketing. That is the reason why you should prepare it well and in a careful manner. Some adjustments may be required when there is a change in the market, however, a finely crafted plan will start as a helpful guide for you and your team in running the company. In the instruction below, you will find how to create a good marketing plan.
• Product assessment. Learn about your product. Does it have any special characteristic which cannot be found in its competitor? You should know well; for whom the product is made. Will it be there for a special type of customers? Does your product really fit what they need?
• Develop a clear tactic. A good marketing plan is the one which directs you to a specific goal in the future. Spend your time on researching the required budget, the risks, the prospect of business and et cetera. Your marketing plan must also explain the kinds of efforts you must make to materialize the plan.
• Thorough research. In the first point, you are asked to get a rough view about the competitor of your product. The third step of marketing plan requires you to make an in-depth study on customers and existing products. You will have to collect the sales reports of product competitors while conducting a survey for their customers.
• Measurable goals. Now it is time for you to meet your seniors to discuss about your marketing plan. This is should be done before you start any meeting with your coworkers. Select only seniors whom you trust to be an expert in the marketing plan so that the advices will improve your plan, rather than degrade it.
• Set the budget. As a part of a good marketing plan, the budget must specify each spending. The overall budget must be drawn into smaller numbers in which each of the number is designed to finance a certain type of expense.
• Set the timeline. For each goal which is represented in the marketing plan, create a reasonable deadline. Set the big goal for a year, then make monthly plans as a ladder towards the goal. Break down the monthly targets into weekly benchmarks to view your progress.
• Evaluate your work. Before you discuss your marketing plan with coworkers, it is best to review it. Look again at some particular parts that you think in need to be simplified or given more explanation, et cetera.