Credit Card Marketing Strategy at Bank of America

Using the best credit card marketing strategy at Bank of America would probably allow the leading issuer of credit cards in America to be valued for about $35 billion in cash and stocks.

The acquisition made the Bank of America the largest and the leading credit card issuer in the whole United States. The great combination of 20% market share and giving financial services in the banking industry is considered consolidating rapidly.

Independent and leading card issuers have partnerships with affinity groups like professional associations and college alumni to ensure great development and growth. The merger gives access to the Bank of America that provides a large network of bank branches to attract customers. Continue reading

What is Financial Modeling? And How to Develop Financial Modeling?

Financial modeling is said to be the duty of building a model or an abstract representation of a decision making situation in terms of financial matters.

Today, this particular task is very important because there are lots of people around the world who are affected by the financial crisis. Once you have a business in any industry, you need to have a lot of knowledge on how to save and plan financially.

Every industry in the world should have this type of modeling to avoid encountering problems like bankruptcy. This particular type of modeling is also known as a mathematical model that is especially designed to characterize the performance of any type of investment or business into the simplest form. Continue reading

Best Strategies to Develop Your Financial Planning

Any kind of planning is very important. With the use of planning, you can be sure that you will be successful in every task that you will do. You can also be ready for the results and fix it if it is negative.

There are several types of planning and one of this is financial planning. With the use of financial planning, you can be sure that achieving your goals will be very easy.

This type of planning is very important especially for those who have businesses and other investments. Once you have a business and consider financial planning, you can be sure that you will not have any problems and you will be able to make good decisions. Continue reading

Citibank Business Strategy

Citibank is the largest international bank and a consumer banking arm when it comes to financial services. Citibank built its own foundation in the year 1852 as a trusted “City Bank of New York”.

Later on, it became the “First National City Bank of New York”.

In the year 2010, Citibank became the 3rd largest bank company in the US based on its total assets. Citibank serves different countries all over the world. It has a retail-banking operation in more than 160 countries and more than half of its offices are located in United States. Continue reading

What is Lean Enterprise?

Not all products being sold and seen in every store are preferred to be bought by customers. Half or a huge part of everything displayed in stores remain as that or at most scrutinized by customers but has never passed their liking and ending up not generating sales from it.

In business, that is not a good sign, for they may end up with loss or if it continues it may straightly lead to bankruptcy. Some have arrived with practices that could save and prevent them from gaining much loss and has applied it up to the present.

Lean enterprise is one of the practices that manufacturers apply from preventing them to be in a situation like that. The principle of that practice is concerned with the usage of resources concerned with the process of an organization. When one of the steps in that process failed to make value it is eliminated. Continue reading

Key Financial Instruments to Save Your Life

If you want to be successful in life, you need to know the financial instrument that will help you get the success you need. There are lots of financial instruments in life that you need to determine.

Each of these instruments has its own advantages, disadvantages and characteristics. Here are some of the financial instruments that you need to learn.

Career – if you are an employee, it is definitely a great advantage. You will have medical benefits, fixed salary every month and of course, benefits that will make your career worthy.

Another advantage is that once you have a career, you can take advantage of the benefits and opportunities offered by the company. Continue reading