Using the best credit card marketing strategy at Bank of America would probably allow the leading issuer of credit cards in America to be valued for about $35 billion in cash and stocks.
The acquisition made the Bank of America the largest and the leading credit card issuer in the whole United States. The great combination of 20% market share and giving financial services in the banking industry is considered consolidating rapidly.
Independent and leading card issuers have partnerships with affinity groups like professional associations and college alumni to ensure great development and growth. The merger gives access to the Bank of America that provides a large network of bank branches to attract customers. Continue reading