How to Develop Sales Strategy for a Bad Economy?

It is important to recognize that the world economy does not remain the same. What was good a month ago could become a disaster now. In the times of economic crisis, it is important for companies to understand it and adjust their sales strategies accordingly. However, this does not mean in any way that a firm should destroy its previously built image or lower its product standards. There are ways to increase or even maintain sales strategy in bad economy. Continue reading