Altering Consumer Behavior by Using the Subliminal Advertising

I believe many of business people across globe are aware that marketing has a big role. Not only it can affect the business productivity, but it is also affecting the continuation of the business itself. In fact, marketing skill is one of the important skills, which is needed in many fields and not only in business. However, we mostly find marketing are used by people who want to have their business hit the success.

No matter what kind of business we have, we always need to do a marketing attempt. Without it, our service, our product, and even our company will never reach the customer and make them buy it. Marketing skill is a way to alter consumer behavior and change it based on our will. Continue reading

Consumer Behavior Research

Consumer behavior research has become important in many industries. This is reasonable because by knowing consumer behavior towards a product, a company will get a glimpse on how to develop their products.

You can download excellent powerpoint slides on marketing management, business strategy and personal development HERE.

By doing a research the company may figure out that, for instance, the product needs a new packaging or that they must expand their marketing area. Read some steps below to know how to conduct a consumer behavior research. Continue reading