How to Measure Sales Force Effectiveness?

Sales force cost is one of the highest spending expenditure incurred in any business today. It is not like that it requires a big pile of money, but the money is spent to make sure the results are acceptable to the organization. The effectiveness of these costs sometimes not live up to the expectations.

So this becomes a problem which needs to be taken care of as quickly as possible. It is not possible for any organization to see the biggest budget department not working according to its expectation. Continue reading