How to Measure Sales Force Effectiveness?

Sales force cost is one of the highest spending expenditure incurred in any business today. It is not like that it requires a big pile of money, but the money is spent to make sure the results are acceptable to the organization. The effectiveness of these costs sometimes not live up to the expectations.

So this becomes a problem which needs to be taken care of as quickly as possible. It is not possible for any organization to see the biggest budget department not working according to its expectation. Continue reading

How to Evaluate and Measure Training Quality and Effectiveness?

Quality is word, like professionalism, that trainers tend to use with some abandon. The problem is that quality has a lot of definitions. So before I discuss how to assure and control quality, let’s establish a definition of that somewhat elusive word.

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The bottom line on training quality is the degree to which trained personnel perform successfully on the job after training. Quality is the sum total of a number of contributing factors and can be seriously reduced by any one of them. Continue reading