The concept of sales management is to highlight practical examples of different devised sales methodologies and techniques and define how sales are operated and managed within a business setting. It can be said without any doubt that a sale is one of the most vital functions of any business.
It is the sales of company’s product and services that generate revenue for all the stakeholders involved and make the business profitable. Higher the sales, higher the profit is. Sales management is a complex phenomenon. This is one function that inter connects all the rest of the functional departments within the company because this brings in profit which in turn has effect on all the functions. Continue reading