There’s something undeniably “big time” and impressive about the scene: The steely-eyed sales exec jets to the coast, hunkers down with a hard-boiled buyer and the two hammer out a hot deal. But put a simple pocket calculator to work on that scenario and you’ll soon discover the cost/benefit figures of cold call, face-to-face selling don’t always add up. Not in today’s economy. Not compared to the cost/benefit figures for a sophisticated “tele-selling” program. Continue reading