Business Strategy from Singapore Airlines

(You can download excellent powerpoint slides about blue ocean strategy HERE ). Singapore Airlines (SIA) is avoidable known as one of the greatest brands in the global business world. This company from the lion country is also known as one of the best flight airlines in the world, whether in the financial aspect also in the customer satisfaction rank, beating the other famous airlines such British Airlines, Fly Emirates, and Qantas.

And as the previous, the Singapore Airlines surprising the world airlines public when they held the premier launch several weeks ago, for the jumbo jet Airbus A 380 – a giant airplane product with the two multistoried seat along the cabin; a spectacular product, a masterpiece of the factory, the Airbus consortium, to compete the eternal rival, Boeing from USA. Continue reading