Marketing Strategy of Starbucks Cafe

Starbucks, the coffee shop retail chain, started out from a single shop back in 1971 and has now grown to a market leading 15,000 outlets in over 52 countries. As the years have gone by Starbucks has always considered more innovative methods of marketing to improve its profits and global market standing.

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It has broadened its choice of food and drink products on offer and even started selling CDs. In many countries they have made Wi-Fi available for wishing to sup coffee and surf online at the same time.

The headquarters are based in Seattle and it is from here the company began and few would have thought that 41 years on from its humble beginnings the company would offer a free app for users to download so they can pay for the goods and products purchased in its outlets. Continue reading