Telephone Marketing – Telemarketing Techniques

Sometimes it’s hard for a salesperson to pick up the telephone and call a prospect. It comes from the “hot-stove” syndrome: A child who has touched a hot stove is doubly reluctant to touch another stove— hot or cold. After enough prospects have been rude, crude and asinine over the telephone, the average salesperson can become phone-shy. A prolonged bad streak, when nobody has a kind word, happens to every salesperson. The trick is to keep those inevitable “bum” times from causing a permanent problem. Continue reading