Many opine marketing is for promoting products that would otherwise not sell! However, Apple changed this belief and showed the world, how marketing is to be done. Like everyone else, there were a few mistakes, but positives were even more and outweighed their mistakes. Let us take a look at the Marketing Strategy of Apple and how it was different.
Until Apple products were launched, everyone probably thought advertisements are a mere waste of time and energy and only worthless products are advertised. But, Apple created a product, one of its kinds, unparalleled be it with design, looks or technology and yet, marketed then vigorously. Their ads caught everybody’s attention and even with a product that will sell itself, their marketing was innovative, much like their products. Continue reading