Marketing Strategies to Win the Competition

Marketing strategies are strongly needed by all business companies not only to attract the business customers but also to compete in the tough worldwide business competitions. Such strategies are very important as the guidance for the company not only to achieve the expected goals but also to overcome all the obstacles on their ways to achieve the main goal. Continue reading

Three Types of Business Strategy

What makes Microsoft superior? And, why Nokia able to become the customer’s most wanted cell phone product ? And what makes BMW for many years became the icon of the prosperity, and the people keep hunting it ? (You can download excellent powerpoint slides about blue ocean strategy HERE ).

Learn from the success stories of the leading global companies in servicing the customer, seems that there are some wisdoms to learn. The main lesson is : that the process of servicing the customer eventually must starting by choosing the right strategy. In other words, the process of servicing the customer need is not just appears from the sky, but it must be synchronized with the chosen corporate strategy that has been decided. Continue reading