The goal of marketing management is to create sales from customers and to enhance the number of trade throughout the year.
In materializing this goal, a manager must conduct several activities that include analyzing the market, making a plan, carrying out the plan and conducting market control. Here is the explanation for each of those marketing management principles. Continue reading
(You can download excellent powerpoint slides about blue ocean strategy HERE ).
The company successful in achieving the market target has been measured depends on the company leader in deciding the particvular market targeted that has been planned by arranging comprehensive marketing plan or marketing mix. Marketing mix must always-dynamic characteristic, must always adjustable to both the external and internal environment. The external factor is the factors beyond the company range, such the competitor, technology, government order, economy condition, and social culture environment. While the internal factor is the variable in the marketing mix, such : Product, Price, Place, Promotion.
Marketing definition according to Philip Kotler is : “ Marketing is a social and managerial process by which individual and group obtain what they need and want through creating, and exchanging product or value with other”. And according to William J. Stanton is : “ Marketing is a total system of business activities designed to plan, price, promote, and distribute want satisfying product to target markets to achieve organization objective.” Continue reading
Essentials of Marketing Management serves as an overview for critical issues in marketing management. These powerpoint slides analyze the marketing process and give managers the foundation needed for success in marketing management. Continue reading