Marketing Strategy of Mc Donald

There are several basic elements that McDonalds focuses on when marketing their world famous hamburger chains. The first is affordability. With their $1.00 menu, their value meals and specials that they run nationwide, the message sent to the public is that everyone can afford to eat there. It’s a great place to take the kids and not go broke and on top of that, there’s a place for them to burn off some of their energy.

In addition to the affordability angle, McDonalds is usually at the top of the list when it comes to their kid’s meal toys, always going for the popular cartoons, and movies that draw kids in even more. There is a reason that even young toddlers can spot the golden arches and scream to stop. With catchy jingles, eye catching commercials and great toys, they are hard to beat and no one IS beating them. Continue reading