Training in the geographies of the territory. One of the first problems a new salesperson has upon taking over a territory, large or small, is that of traveling in an unfamiliar area. This can be frustrating and time-consuming and may cause an inexperienced person to waste considerable time and become discouraged.
While a person is in the initial stage of training to take over a sales territory, he or she should have an opportunity to study the best ways to travel that territory. There are numerous ways a sales trainee can develop an itinerary that will cover a territory efficiently. The trainer need not deal extensively with the techniques used to develop computer-generated itineraries. However, if the company does use a computer for this purpose, the trainee should be shown the principles underlying this procedure. Continue reading