Good negotiation skills will give you a hand in most areas of your life. This is so because if you take a good look at your daily life, you will find a lot of events where you need to negotiate.
From getting the best deal on the market to much serious discussion with clients or business partners, well honed negotiation skills are required to give you the best result. Find out more about how to develop your negotiation skills below. Continue reading
To be successful in the workplace, one must learn the art of verbal communication skills. A good speaking skill will help one, not only in business areas but also in most of his or her daily life.
In workplaces, verbal communication skills are required when you make a presentation or when you are talking to your boss. In fact, it is not that difficult to learn the art of communication skills, however, you will need a lot of training. Find several tips to improve your skill in speaking below. Continue reading
In order to smoothen the road of selling product or service, marketing communication is the made available. It is the way to affect people to buy the product or use the service while maintaining a contact with the existing customers.
There are four types of marketing communication, including advertising, public relations, and sales promotions. Continue reading
Marketing program is required as everyone knows that marketing is the key success of a business. The best product or service may not sell well in the market due to a lack of plan while an average product can be successful if it is supported by a well crafted marketing program.
Here are several tips you can follow to implement a marketing program. Continue reading
Strategic management is a study which deals with the ways a manager creates a considered decision. The decision may relate with market, finance, organization and so on. In order to know well about the study of strategic management, one must get along with some elements which are explained below.
The history of strategic management study leads us back to the early twentieth century when Frederick Winslow Taylor, an industrialist, managed to implement scientific methods to management. This man was the first man who measured the progress of the business, imitating what the scientists did in their lab. And the result was, the first “strategic management”. However, it needs a few years for his finding to be acclaimed as a unique study. Continue reading
Consumer behavior research has become important in many industries. This is reasonable because by knowing consumer behavior towards a product, a company will get a glimpse on how to develop their products.
By doing a research the company may figure out that, for instance, the product needs a new packaging or that they must expand their marketing area. Read some steps below to know how to conduct a consumer behavior research. Continue reading