Category: Articles – Marketing/Strategy

Business Strategy from Singapore Airlines

(You can download excellent powerpoint slides about blue ocean strategy HERE ). Singapore Airlines (SIA) is avoidable known as one of the greatest brands in the global business world. This company from the lion country is also known as one of the best flight airlines in the world, whether in the financial aspect also in the customer satisfaction rank, beating the other famous airlines such British Airlines, Fly Emirates, and Qantas.

And as the previous, the Singapore Airlines surprising the world airlines public when they held the premier launch several weeks ago, for the jumbo jet Airbus A 380 – a giant airplane product with the two multistoried seat along the cabin; a spectacular product, a masterpiece of the factory, the Airbus consortium, to compete the eternal rival, Boeing from USA. Continue reading →

Three Types of Business Strategy

What makes Microsoft superior? And, why Nokia able to become the customer’s most wanted cell phone product ? And what makes BMW for many years became the icon of the prosperity, and the people keep hunting it ? (You can download excellent powerpoint slides about blue ocean strategy HERE ).

Learn from the success stories of the leading global companies in servicing the customer, seems that there are some wisdoms to learn. The main lesson is : that the process of servicing the customer eventually must starting by choosing the right strategy. In other words, the process of servicing the customer need is not just appears from the sky, but it must be synchronized with the chosen corporate strategy that has been decided. Continue reading →