Category: Articles – Marketing/Strategy

Sales Promotion Strategy and Promotion Mix

Promotional mix has seven parts; namely, advertising, personal selling, direct marketing, publicity PR public relation, exhibition, corporate image and the seventh one is SALES PROMOTION.

Sales promotions are of two types; consumer sales promotions and trade sales promotions. Sales promotion can be directed at customers, distribution channel members such as retailers or either sales staff. Consumer sales promotions target the consumers while trade sales promotion is at the retail wholesales. Continue reading →

Excellent Presentation Slides on Customer Service Strategy

Improving service quality has finally become a top priority of management today. These presentation slides offer a comprehensive service strategy based on the four principles of great service: reliability, surprise, recovery, and fairness. These slides demonstrate how these four principles, when adopted by the leadership and infused into the systems of a service company, form the anchor for service strategy implementation. Continue reading →

Key Principles in Selling Skills

To work in a selling environment is never easy. Many people avoid working in sales department because of the risks and hard work it requires from a person.However, if you have potential of working hard and an ability to think in an innovative way then nothing can stop you from making progress and get successful in selling any product or service that is offered to you for selling purpose.

You would find plenty of people getting scared even by the name of sales and find it really hard and challenging. Though I do admit that to make sales is never easy and could require you to make an endless effort but don’t worry- we are going to help you discover ways of making sales easy by using selling skills that you could ever imagine. You just need to undergo several steps of training and development to make yourself ready and get rid of making never ending effort to make sales successfully and faster. Continue reading →

Key Strategies to Enhance ITO – Inventory Turn Over

Clearance Sales, Mid-Night Sales and all other discounted sales at the malls and stores are always been the much awaited event of shoppers.

It could be for the reason that shoppers will be able to get commodities in a reasonable price or discounted prices. The rush to go to the malls is there, and even the air at the malls will seem festive every time there are sales being made.

Buying public are always being attractive to mall’s sales for Clearance Sales means that you can get signature clothing and bags on discounted prices. Continue reading →

Strategic Sales Management

The concept of sales management is to highlight practical examples of different devised sales methodologies and techniques and define how sales are operated and managed within a business setting. It can be said without any doubt that a sale is one of the most vital functions of any business.

It is the sales of company’s product and services that generate revenue for all the stakeholders involved and make the business profitable. Higher the sales, higher the profit is. Sales management is a complex phenomenon. This is one function that inter connects all the rest of the functional departments within the company because this brings in profit which in turn has effect on all the functions. Continue reading →