Category: Articles – Marketing/Strategy

New Product Development Strategy

If you have a business, I am sure that you have already known what you have to do to run your business smoothly and how to improve or expand your business. Yes, one of the most important things to do is making product development. We cannot deny that people, the customers, need something different, even though it is from the same product. They need a variety.

You do not have to open a new business to attract your customer. You have only to make varieties of your product, so your customer will not be bored. You can take a look at Pond’s as the example. From the first time, Pond’s come as one of cosmetic brands, Pond’s only have two or three products. However, during the time, Pond’s starts releasing new cosmetic products in order to attract their customers. Continue reading →

How to Develop an Internet Advertising Strategy?

Study about marketing might become a boring thing because you will only face numbers and graphics. You might only sitting and see your computer, doing some researches about marketing. When you think like that, it is true because all of that are the facts.

However, do you know that learning about marketing can bring you to success? You can also own your business because you have already known how to run a business. A key success to run a business is that you have to know the market. Once you know your market, your business will run well and smoothly. Continue reading →

Using Article as Your Effective Marketing Plan to Promote Your Products and Services

There are so many options to promote your products or services. As a businessman, you definitely know that promoting and advertising your products or services is the most important thing to do to make your business continue to exist. Businessmen usually promote their products or services by placing their ad on television, magazine, bulletin, newspaper, etc.

Those places are chosen because they have many readers and viewers. However, there are other places where you can place your advertisement. One of them is article. You can use article to place your advertisement. Article can be the effective marketing plan because it also has many readers. Continue reading →

Sales and Marketing Management

Many people nowadays consider both sales and marketing as the same thing but if you ask specialists, they will clearly differ on this thought because although sometimes they could be used as interchangeable, but their meaning still differ.

Both sales and marketing primary objective is to work in the success of the business, but marketing is more like convincing people to come for that stuff and sales is to actually sell them. In other words, marketing deals with bringing the people in store and sales is to convince them to buy it. Continue reading →

Sales Forecasting: Make A Forecast Of Your Sales Rate

When you are in a business, you need to keep the record of your sales and other investments. You have to keep records of your bills and your taxes as well so that you can keep the money expenditures of your business under your nose. In this way, no situation might occur that you have not anticipated. This could also be done by a simple practice called Sales Forecasting.

This term is something that everybody knows yet nobody pays attention too. Well now, it is time that you do because Sales Forecasting is important in your business especially if you have small business. Continue reading →

Create a Compelling Story as One of Your Marketing Communication Strategies

It is very important to know if you want to open a business, you should have a good marketing communication in order to attract people to be your customers. Building a trust is quiet hard. You need to know your customers very well, so that you know what your customers want from you and your business.

If you have already owned a business, you might have already known how to understand what your customers want because you have already experienced it. But, if you are still new in business, then you should read this article because I will give several strategies in order to build a good marketing communication between you and your customers. Continue reading →