Category: Articles – Marketing/Strategy

Altering Consumer Behavior by Using the Subliminal Advertising

I believe many of business people across globe are aware that marketing has a big role. Not only it can affect the business productivity, but it is also affecting the continuation of the business itself. In fact, marketing skill is one of the important skills, which is needed in many fields and not only in business. However, we mostly find marketing are used by people who want to have their business hit the success.

No matter what kind of business we have, we always need to do a marketing attempt. Without it, our service, our product, and even our company will never reach the customer and make them buy it. Marketing skill is a way to alter consumer behavior and change it based on our will. Continue reading →

Marketing Strategy of Google

Who is never know with google?, Almost everyone who knew the internet would know google. Google known as the most powerful search engine that has helped millions of people to be able to find relevant websites based on the keywords given.

Actually, google was originally founded by two college students named Lawrance Page and Sergey Brin in which their research to the development google first held in garage of small house. But see, now Google is one of the richest companies in the world with revenues last year amounted to $ 33.3 billion, and let the 2 founders listed as top 5 richest people in the U.S. Continue reading →

Sales Performance Management

Every company wants to see their selves at the top spot wherever they are operating. Every department whether it is finance, marketing, human resource etc. would need a clear observation by the senior staff to make sure they are doing the work in a proper manner. If you show a little bit of sluggishness at any point, it may prove costly in the longer run.

Above all of this, the most important thing which should not be taken easily is the sales as they play the most important role in the success of any business. Therefore, to make your work easier, it is preferred to have a sale performance management team who makes sure that the targets have been achieved in the given time. Continue reading →

Sales Training and Product Knowledge Training

By taking good care of the customer and assuring that the product which is being sold or service being provided is of quality, a company makes sure that it is doing successful selling. It is helpful for the effective working of sales person if they are working for a company that has good rapport and sales quality products and services. Continue reading →

Market Segmentation and Sales Strategy

Market Segmentation is a marketing term that describes a strategy to summation of prospective customers into segments that have similar needs and react alike to a marketing action performed by a company. Segmentation helps companies to target a number of different customers divided into groups that perceive a need of a product differently. By doing so, the companies are able to satisfy the needs of different buyers by using unique marketing strategies to boost sales. Continue reading →