Branding Strategy at Citibank

What comes to mind when you hear the term branding? This is the brand that a retail company offers or a supermarket makes available for you. That is almost correct. Branding is simply the strategy of putting a brand apart from the others for customers to realize its significance.

Due to this, there is an increase of demand for it even if there are other brands of the same purpose. Branding is therefore a very strategic technique in retailing. But did you know that it is already being used by banks due to its success? A good example is the branding strategy at Citibank.

Citibank is one of the top tier banks in the world and though with that reputation, it has already ventured into the branding strategy in its vision of improving and increasing its jurisdiction in the business. Continue reading →

How to Get Certified Financial Analyst?

Investing on stock market is like going to a battle. You need to be properly equipped, not only financially but mentally. You see, this is not a game of chance.

You do not strike because you believe you are lucky in numbers but because you have the ability to understand the trend of the market and how people think about particular products.

You have to do a lot of assignments like getting to know about things that only brokers and agents know. That way, you can make a certified financial analysis and even earn a lot of money from doing so. Continue reading →

Best Method to Manage Electrical Maintenance Process

Preserving and up keeping of systems and equipment supplying electricity to residential, commercial and industrial building is called electrical maintenance.

It can be employed by the owner of the building or establishment or by hiring a contractor to do the job. However, the maintenance job is done on a specific schedule depending on the complexity of the system or as the need arises.

The scope of the electrical maintenance job covers surge protectors and power outlets, lighting systems and generators. Continue reading →

Altering Consumer Behavior by Using the Subliminal Advertising

I believe many of business people across globe are aware that marketing has a big role. Not only it can affect the business productivity, but it is also affecting the continuation of the business itself. In fact, marketing skill is one of the important skills, which is needed in many fields and not only in business. However, we mostly find marketing are used by people who want to have their business hit the success.

No matter what kind of business we have, we always need to do a marketing attempt. Without it, our service, our product, and even our company will never reach the customer and make them buy it. Marketing skill is a way to alter consumer behavior and change it based on our will. Continue reading →

Branch Management and Strategy for Bank

Successful businesses are easy to identify—they usually have branches either locally or abroad. One of the best examples of this is the banking business. Only large banks have branches. In fact, there can be more than one branch in one town or city, depending on the need of their clientele.

Normally, the branch management for bank is the miniature of its central office. There is a top management, human resource and operation personnel.

The same is true with the services that a branch management for bank offers to its prospect clientele or growing customers. Continue reading →

Finding Best Practices on Cash Management and Cash Strategy

If you are new in the finance industry, you might want to focus first in doing cash management for company. This is basically the way a company works on using, handling, and collecting cash within the company itself and from its business partners.

The task will require your skills in reading and analyzing financial flow in the company as well as its market liquidity and investments in the market. But usually, cash management for company is for huge companies only.

If you are assigned or you eventually land a job such as this in the company, this simply means that you are with a financially viable company. Continue reading →