Tag: Marketing Strategy

Marketing Strategy of Apple

Many opine marketing is for promoting products that would otherwise not sell! However, Apple changed this belief and showed the world, how marketing is to be done. Like everyone else, there were a few mistakes, but positives were even more and outweighed their mistakes. Let us take a look at the Marketing Strategy of Apple and how it was different.

Until Apple products were launched, everyone probably thought advertisements are a mere waste of time and energy and only worthless products are advertised. But, Apple created a product, one of its kinds, unparalleled be it with design, looks or technology and yet, marketed then vigorously. Their ads caught everybody’s attention and even with a product that will sell itself, their marketing was innovative, much like their products. Continue reading →

Marketing Strategy of Google

Who is never know with google?, Almost everyone who knew the internet would know google. Google known as the most powerful search engine that has helped millions of people to be able to find relevant websites based on the keywords given.

Actually, google was originally founded by two college students named Lawrance Page and Sergey Brin in which their research to the development google first held in garage of small house. But see, now Google is one of the richest companies in the world with revenues last year amounted to $ 33.3 billion, and let the 2 founders listed as top 5 richest people in the U.S. Continue reading →

Marketing Strategy of Mc Donald

There are several basic elements that McDonalds focuses on when marketing their world famous hamburger chains. The first is affordability. With their $1.00 menu, their value meals and specials that they run nationwide, the message sent to the public is that everyone can afford to eat there. It’s a great place to take the kids and not go broke and on top of that, there’s a place for them to burn off some of their energy.

In addition to the affordability angle, McDonalds is usually at the top of the list when it comes to their kid’s meal toys, always going for the popular cartoons, and movies that draw kids in even more. There is a reason that even young toddlers can spot the golden arches and scream to stop. With catchy jingles, eye catching commercials and great toys, they are hard to beat and no one IS beating them. Continue reading →

Marketing Strategy of Starbucks Cafe

Starbucks, the coffee shop retail chain, started out from a single shop back in 1971 and has now grown to a market leading 15,000 outlets in over 52 countries. As the years have gone by Starbucks has always considered more innovative methods of marketing to improve its profits and global market standing.

You can download excellent powerpoint slides on marketing management, business strategy and personal development HERE.

It has broadened its choice of food and drink products on offer and even started selling CDs. In many countries they have made Wi-Fi available for wishing to sup coffee and surf online at the same time.

The headquarters are based in Seattle and it is from here the company began and few would have thought that 41 years on from its humble beginnings the company would offer a free app for users to download so they can pay for the goods and products purchased in its outlets. Continue reading →

Earning More Money with Good Marketing Strategy

Nowadays, many people start thinking how to get money as much as they can. One of them is opening a business, any kind of business as long as they can earn some money. This may sound ridiculous, but it is true and we cannot deny this situation.

If you are a businessman, I am sure that all of you know about this and the reasons why this situation could happen. Getting money without knowing the strategy can make you bankrupt. You have to know the marketing strategy if you want to earn some money continually. It is important to know that learning the strategy will make your business run well and you can make more money than you can imagine. Continue reading →

Pricing Strategy, Promotion Strategy and Distribution Strategy

Marketing strategy is an important aspect to ensure the development of your business in the midst of today’s market competition. You must build a good marketing strategy which is then converted into daily implementation such that you can easily climb up the ladder of success.

You can download excellent powerpoint slides on marketing management, business strategy and personal development HERE.

Some strategies deal with practical business operations such as pricing, promotion and distribution. Continue reading →