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Marketing Mix and Marketing Management

(You can download excellent powerpoint slides about blue ocean strategy HERE ).

The company successful in achieving the market target has been measured depends on the company leader in deciding the particvular market targeted that has been planned by arranging comprehensive marketing plan or marketing mix. Marketing mix must always-dynamic characteristic, must always adjustable to both the external and internal environment. The external factor is the factors beyond the company range, such the competitor, technology, government order, economy condition, and social culture environment. While the internal factor is the variable in the marketing mix, such : Product, Price, Place, Promotion.

Marketing definition according to Philip Kotler is : “ Marketing is a social and managerial process by which individual and group obtain what they need and want through creating, and exchanging product or value with other”. And according to William J. Stanton is : “ Marketing is a total system of business activities designed to plan, price, promote, and distribute want satisfying product to target markets to achieve organization objective.” Continue reading →

Performance Appraisal and Review

Mr. Matheus is a hard working employee. He is knowledgeable in his field, which could be attributed to his previous work experience in Hotel Jameson where he worked for 25 years in the kitchen department. At 52 years old, he still seeks self- improvement, in spite of his technical expertise. He shares his knowledge to others and takes the initiative to train his subordinates who lack the background in kitchen operations. He has high regard for details and is impartial when deciding on any matter. Moreover, he is considered to be flexible despite his mature age. (You can download excellent powerpoint slides about personality and career management HERE ).

Mr. Matheus has had commendable work experience in his past employment, yet despite his achievements he maintains a low profile and speaks modestly of his achievements. He has ideas on how to improve the working conditions in the kitchen of Jameson Jaya and seeks the opportunity to propose and implement them. In his two years of stay with Hotel Jameson Jaya he has been able to recommend improvements on the hygiene and sanitation practices in the kitchen and has instilled the value of producing quality products to his staff. Continue reading →

Business Strategy from Singapore Airlines

(You can download excellent powerpoint slides about blue ocean strategy HERE ). Singapore Airlines (SIA) is avoidable known as one of the greatest brands in the global business world. This company from the lion country is also known as one of the best flight airlines in the world, whether in the financial aspect also in the customer satisfaction rank, beating the other famous airlines such British Airlines, Fly Emirates, and Qantas.

And as the previous, the Singapore Airlines surprising the world airlines public when they held the premier launch several weeks ago, for the jumbo jet Airbus A 380 – a giant airplane product with the two multistoried seat along the cabin; a spectacular product, a masterpiece of the factory, the Airbus consortium, to compete the eternal rival, Boeing from USA. Continue reading →

Personality Assessment

As a worker, Mr. Zen displays strong need for achievement and tends to focus on finishing a particular task before moving on another task. He displays a strong desire to work hard in order to achieve his work goals. (You can download excellent powerpoint slides about personality and career management HERE ).

As a chief in his department, he seems to use an iron hand approach in giving instructions and managing his staff. He is type of leader who is not willing to provide freedom and participation to his staff in doing their tasks. Instead, he will show his power to control his staff’s works to ensure that they did their jobs according to procedures. For instance, he checks the store room on a regular basis to monitor his staff’s work and to ensure that everything is in proper order. Beneath this strict enforcement and control, Mr. Zen admitted that he is forced to apply this style because the nature of the job requires for such. Nevertheless, the combination of his strong needs to control and his high attention to detail makes him a rigid and inflexible leader who is likely to irritate his staff. However, he believes that his style of working is effective in helping him to enforce discipline and code of good conduct amongst his staff. Continue reading →

Three Types of Business Strategy

What makes Microsoft superior? And, why Nokia able to become the customer’s most wanted cell phone product ? And what makes BMW for many years became the icon of the prosperity, and the people keep hunting it ? (You can download excellent powerpoint slides about blue ocean strategy HERE ).

Learn from the success stories of the leading global companies in servicing the customer, seems that there are some wisdoms to learn. The main lesson is : that the process of servicing the customer eventually must starting by choosing the right strategy. In other words, the process of servicing the customer need is not just appears from the sky, but it must be synchronized with the chosen corporate strategy that has been decided. Continue reading →