Regardless of whether brainstorming or brainwriting procedures are used, there are other considerations involved in using Creative Problem Solving (CPS) methods. For companies that plan to use off-the-shelf programs or design their own in-house programs, there are certain rules of thumb that, if followed, can help maximize the benefit from CPS techniques. In this regard, the follow¬ing guidelines should prove useful. Continue reading
Category: Articles – Marketing/Strategy
Creative Problem Solving and Innovation
Creative problem solving (CPS) is an idea whose time has come— once again. A popular topic in the 1950s and early 1960s, CPS faded from the scene as many users became disenchanted with the inconsistent results the then-existing methods seemed to produce. Now, however, CPS is being seen in a more positive light; more techniques have become available, and managerial problems have increased in both complexity and in scope.
A growing number of conferences, workshops, films, books, articles, newsletters and consultant services are available today for managers in¬terested in improving their CPS skills. Furthermore, the media have begun to emphasize the need for more creativity and innovation in Ameri¬can business and industry. Continue reading
Evaluating the Performance of Sales People and Sales Managers
In most cases, evaluating the performance of salespeople is pat. They either make their numbers or they don’t. Perhaps an oversimplification, but not a monumental one. Evaluating the performance of the safes manager, though, has traditionally been more art than science.
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“At State Farm,” says Donald W. Frischmann, agency division vice president, “we felt that it was both im¬possible and unrealistic to attempt to evaluate the performance of agency managers (sales managers) until we developed a realistic data-supported basis for evaluation. From a research standpoint, we needed to capture and verify the key dimensions of the sales manager’s job. From a corporate standpoint, we knew we would have to use this information to define the role we expected sales managers to fill, communicate those expectations, and help current sales management see how those key performance dimen¬sions were, in fact, the essence of good sales management.” Continue reading
Diploma in Marketing Advertising
Ms. Eggy is an easygoing type of worker who sees work as something not requiring intense effort. She does not show any strong ambition in developing her career in Sun Jaya hotel; she says that she wants to set up her own business in the future, which is a beauty salon. Relatively new in Sun, she is now assigned to handle airlines industry account, as she claims that she had a hard time in achieving the target due to the static business condition of the airlines business. There are only 30 airlines companies, which she must approach to achieve the sales target. Continue reading
Banquet Sales Manager in A Hotel Company
Ms. Nuni prefers to work in a neat and organized manner. She sets high standards for herself and has the tendency to apply these standards to her work and her immediate work environment. Despite her lack of theoretical knowledge in the field of Sales, her stay with the hotel has provided her with sufficient experience that enabled her to meet the technical standards set by the management.
Ms. Nuni is able to convey her ideas to her co-workers and asserts them in case she encounters resistance. This assertiveness is suppressed however, when she is faced in a negotiation with a client. She knows how to play her cards and always finds a way to make the situation work in favor of her and to the business of the hotel. Moreover, she appears to be very relaxed and comfortable with her work. Continue reading
Sales Manager in Tourism Industry
You can download excellent powerpoint slides on business strategy, HR management and personal development HERE.
Ms. Jovita displays reasonable commitment to tasks and can be expected to handle several tasks at a time. Presently, as sales executive she feels the need to allocate her time and energy wisely to meet her daily work schedule which comprises of conducting sales calls, visiting and entertaining prospective customers. She likes working hard and spending extra time to complete her tasks. However, there is an indication that she reflects uncertainty about her career goal. When asked about this, she claims that there is no reward system implemented in the sales and marketing department and this leads her to be demotivated. Continue reading