Articles – Marketing/Strategy – Page 17

Becoming a Great Sales Executive

You can download brilliant powerpoint slides about Career Management and HR Strategy HERE.

Mr. Bernanke’s work profile indicates that he is a versatile worker. He has worked in several departments from food and beverage, front office, cashiering, accounting, purchasing and now, in sales as one of six Sales Executives. Despite his limited educational attainment, he learned on the job and worked his way up. For this, he values hard work and exerts effort when performing his tasks projecting the hardworker image. Although only two years in sales and marketing department, Mr. Bernanke has displayed hard work by being persistent in his follow-up on clients which contributed to an increase in RNO for the last two months. He also likes to do several things at a time; however, there is a tendency that he is not able to finish what he started. Continue reading →

Becoming an Excellent Sales Executive

You can download brilliant powerpoint slides about Career Management and HR Strategy HERE.

Ms. Wanty project herself as a person who aspires to consistently achieve the best among her peers. Ambitious with an inner drive to achieve, she is able to do multi tasks at a time in order to reach her goal. Indeed, during her tenure in Sun Hotel since 1999 as Sales Executive, she has consistently been able to display above average achievements.

Over the last two years, she was able to increase Room Night Occupancy (RNO) from 73/month to 500/month in the corporate accounts segment, her current portfolio. She was also able to increase RNO in her other segment, embassy segment, from 43/month to 100/month. In another instance, with her peer from front office, she also played an instrumental role in getting a large group (200 persons) to stay for more than 3 months in Sun Hotel. For her role in getting, this group she was awarded bonus by management. Continue reading →

How to Become A Great Sales and Marketing Manager?

You can download brilliant powerpoint slides about Career Management and keting MarStrategy HERE.

Mr. Robbert started in Hotel Sun Jaya as part of the job training that is required in his academy. After almost 13 years with the hotel, he is now the Senior Sales Manager in the sales and marketing department. He helps the director of marketing to manage sales executives in doing their job. According to him, he feels that his efforts are not recognized and given importance by his boss and in effect, he feels uncertain of his career in this hotel.

Mr. Robby is a very hard worker. He tries hard to attract clients to do their business meetings and other functions in Hotel Sun Jaya. When working, he displays diligence and high commitment to finish a task and gets restless his work is unfinished. He prefers to do and concentrate on one task before beginning a new one. He takes pride in his work style and expects others to be like him. He enjoys being identified as a hard worker and may even go to extreme lengths just to look like his working or appear busy. Continue reading →

Assessment of Sales and Marketing Manager

You can download brilliant powerpoint slides about Career Management and Marketing Strategy HERE.

Mr. Jack is able to attend to a number of tasks simultaneously. He practices delegation of tasks to his subordinates, monitors their tasks in detail, but ultimately he is still in control. He displays an increasing interest in personally handling details of a project or situation. He enjoys his job and is a “smart worker” rather than a hard worker. According to him, he has been able to achieve more than his target sales twice. At present, his contentment and joy he has for his job is highly evident.

Mr. Jack admits to be a strict and controlling leader. He shows a high level of confidence in exercising his leadership role and authority. He is highly pragmatic and bases his decisions on the most logical of reasons. He characterizes himself to be a quick decision maker and a risk taker. Despite these positive indicators however, it appears that Mr. Jack is not able to portray this role confidently as he is new in the working environment and is still adjusting to the situation. Continue reading →

Sales Executive and Leadership Skills

You can download brilliant powerpoint slides about Career Management and HR Strategy HERE.

Mr. Henry is a hard worker. He narrates that he had to start from the bottom of the organization ( a telemarketer) and had to strive to reach his current position. He has the ability to finish a task and exerts a lot of effort to meet targets and other quota sales for the hotel. Despite the pressures and stress that is associated with his job, he enjoys doing his work and does not hesitate to go beyond his duties and responsibilities as the Sales Executive. He displays flexibility at work and is highly pragmatic. Moreover, he prefers to see the “bigger picture” of a situation.

Mr. Henry displays confidence when answering questions and expressing ideas. He appears to be knowledgeable of his job and the responsibilities that go along with it. However, there is a still a need for him to improve on the theoretical aspect of the field that he has ventured in. He desires feedback from his superiors to determine areas for self-improvement and acquire new ideas/ suggestions to better the business of the hotel. He also likes to be acknowledged for his efforts and achievements. His creative abilities are yet to be realized. Continue reading →

Marketing Mix and Marketing Management

(You can download excellent powerpoint slides about blue ocean strategy HERE ).

The company successful in achieving the market target has been measured depends on the company leader in deciding the particvular market targeted that has been planned by arranging comprehensive marketing plan or marketing mix. Marketing mix must always-dynamic characteristic, must always adjustable to both the external and internal environment. The external factor is the factors beyond the company range, such the competitor, technology, government order, economy condition, and social culture environment. While the internal factor is the variable in the marketing mix, such : Product, Price, Place, Promotion.

Marketing definition according to Philip Kotler is : “ Marketing is a social and managerial process by which individual and group obtain what they need and want through creating, and exchanging product or value with other”. And according to William J. Stanton is : “ Marketing is a total system of business activities designed to plan, price, promote, and distribute want satisfying product to target markets to achieve organization objective.” Continue reading →